Marketing
MKT 455 - Social Media Marketing
Description: This course explores how social media and influencer marketing shape modern brand communication. Students examine strategies for content creation, storytelling, social media analytics, and collaboration between brands, influencers, and audiences. Emphasis is placed on ethical engagement, audience insight, the use of Gen AI, and integrating social media tactics within broader marketing strategies to build authentic connections and drive measurable results. Letter grade only.
Units:
3
No sections currently offered.
Requirement Designation:
Prerequisite: MKT 333