Description: Designing complete advertising campaigns with an emphasis on consumer research, market planning, creative production techniques, media selection, and budgeting. Letter grade only. May be repeated for a maximum of 6 units.
Sections offered: Fall 2019 Spring 2020
Requirement Designation: Senior Capstone
Liberal Studies Essential Skills: Effective Writing, Oral Communication
Prerequisite: ADV 310, ADV 311W, and PR 373