Advertising
Term : Summer 2018
Catalog Year : 2017-2018

ADV 411C - Advertising Campaigns

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Description: Designing complete advertising campaigns with an emphasis on consumer research, market planning, creative production techniques, media selection, and budgeting. Letter grade only. May be repeated for a maximum of 6 units.

Units: 3

Sections offered: Fall 2019 Spring 2020

Requirement Designation: Senior Capstone

Liberal Studies Essential Skills: Effective Writing, Oral Communication

Prerequisite: ADV 310, ADV 311W, and PR 373