Advertising
Term : Spring 2019
Catalog Year : 2018-2019

ADV 411C - Advertising Campaigns

Return to search

Description: Designing complete advertising campaigns with an emphasis on consumer research, market planning, creative production techniques, media selection, and budgeting. Letter grade only. May be repeated for a maximum of 6 units.

Units: 3

Sections offered: Spring 2019 Fall 2019 Spring 2020

Requirement Designation: Senior Capstone

Liberal Studies Essential Skills: Effective Writing, Oral Communication

Prerequisite: ADV 310, ADV 311W, and PR 373