Advertising
Term : Spring 2022
Catalog Year : 2021-2022

ADV 411C - Advertising Campaigns

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Description: Designing complete advertising campaigns with an emphasis on consumer research, market planning, creative production techniques, media selection, and budgeting. Letter grade only. May be repeated for a maximum of 6 units.

Units: 3

Sections offered: Spring 2022

Requirement Designation: Senior Capstone

Liberal Studies Essential Skills: Effective Writing, Oral Communication

Prerequisite: ADV 311W