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Advertising
Description: Designing complete advertising campaigns with an emphasis on consumer research, market planning, creative production techniques, media selection, and budgeting. Letter grade only. May be repeated for a maximum of 6 units.
Units: 3
Sections offered: Spring 2024 Fall 2024
Requirement Designation: Senior Capstone
Liberal Studies Essential Skills: Effective Writing, Oral Communication
Prerequisite: ADV 310, ADV 311W, and PR 373
Advertising
Term : Spring 2019
Catalog Year : 2018-2019
ADV 411C - Advertising Campaigns
Description: Designing complete advertising campaigns with an emphasis on consumer research, market planning, creative production techniques, media selection, and budgeting. Letter grade only. May be repeated for a maximum of 6 units.
Units: 3
Sections offered: Spring 2024 Fall 2024
Requirement Designation: Senior Capstone
Liberal Studies Essential Skills: Effective Writing, Oral Communication
Prerequisite: ADV 310, ADV 311W, and PR 373