Business Administration
Term : Summer 2016
Catalog Year : 2015-2016

BA 651 - Customers, Markets, And Organizations

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Description: Assessment of markets and customers, both nationally and internationally. Evaluation of market structure, conduct, and performance with statistical tools. Develop, evaluate, and assess marketing strategy. Letter grade only.

Units: 4

Sections offered: Spring 2020

Prerequisite: Admission to Business Administration (MBA)