Business Administration
Term : Summer 2019
Catalog Year : 2018-2019

BA 651 - Customers, Markets, And Organizations

Return to search

Description: Assessment of markets and customers, both nationally and internationally. Evaluation of market structure, conduct, and performance with statistical tools. Develop, evaluate, and assess marketing strategy. Letter grade only.

Units: 4

Sections offered: Spring 2022

Prerequisite: Admission to Business Administration (MBA)