Hospitality Administration
Term : Fall 2017
Catalog Year : 2017-2018

HA 365 - Hospitality Marketing

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Description: Marketing objectives and strategies related to consumer demands, marketing planning, and selling methodologies for the hospitality industry. Letter grade only.

Units: 3

Sections offered: Fall 2017 Spring 2018 Summer 2018

Prerequisite: Admission to Hotel & Restaurant Mgt (BS) or Intl Hospitality Mgt (BS) or Restaurant Management (CERT) or Intl Tourism Mgt (CERT) or International Exchange Student Group