Term : Summer 2018
Catalog Year : 2017-2018

MKT 303 - Concepts In Marketing

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Description: Surveys marketing concepts and practices, including customer value, the marketing mix, and the environment within which marketing operates. (Note: If you're enrolled in a BSACCY, BSBA, or MBA program with The W.A. Franke College of Business, you cannot take this course for credit.) Letter grade only.

Units: 3

Sections offered: Fall 2018 Winter 2018 Spring 2019 Summer 2019

Prerequisite: Junior Status or higher. Not open to Business or Business Prep majors.