Description: Surveys marketing concepts and practices, including customer value, the marketing mix, and the environment within which marketing operates. (Note: If you're enrolled in a BSACCY, BSBA, or MBA program with The W.A. Franke College of Business, you cannot take this course for credit.) Letter grade only.
Sections offered: Fall 2019 Winter 2019 Spring 2020
Prerequisite: Junior Status or higher. Not open to Business or Business Prep majors.