Academic Catalog

Marketing
Term : Fall 2022
Catalog Year : 2022-2023

MKT 303 - Concepts In Marketing

Description: Surveys marketing concepts and practices, including customer value, the marketing mix, and the environment within which marketing operates. (Note: If you're enrolled in a BSACCY, BSBA, or MBA program with The W.A. Franke College of Business, you cannot take this course for credit.) Letter grade only. Units: 3 Sections offered: Fall 2022 Prerequisite: Junior Status or higher. Not open to Business or Business Prep majors.

Description: Surveys marketing concepts and practices, including customer value, the marketing mix, and the environment within which marketing operates. (Note: If you're enrolled in a BSACCY, BSBA, or MBA program with The W.A. Franke College of Business, you cannot take this course for credit.) Letter grade only.

Units: 3

Sections offered: Fall 2022

Prerequisite: Junior Status or higher. Not open to Business or Business Prep majors.