Description: Orientation to basic marketing concepts and practices. Topics include the impact of external forces on marketing decisions; marketing strategies; marketing aspects of business ethics and social responsibility; and global marketing. Letter grade only.
Sections offered: Spring 2019 Summer 2019 Fall 2019 Winter 2019 Spring 2020
Prerequisite: For business majors, admission to the business professional program (BPP). For non-business majors seeking Promotion or Customer Service certificate, ECO 284 and junior level status