Marketing
Term : Summer 2017
Catalog Year : 2016-2017

MKT 333 - Introduction To Marketing

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Description: Orientation to basic marketing concepts and practices. Topics include the impact of external forces on marketing decisions; marketing strategies; marketing aspects of business ethics and social responsibility; and global marketing. Letter grade only.

Units: 3

Sections offered: Fall 2017

Prerequisite: For business majors, admission to the business professional program (BPP). For non-business majors seeking Promotion or Customer Service certificate, ECO 284 and junior level status