Description: Orientation to basic marketing concepts and practices. Topics include the impact of external forces on marketing decisions; marketing strategies; marketing aspects of business ethics and social responsibility; and global marketing. Letter grade only.
Sections offered: Winter 2020 Spring 2021 Summer 2021
Prerequisite: For business majors: admission to the business professional program (BPP). For non-business majors: (Marketing Certificate or Hospitality Marketing and Sales Certificate) ECO 284 and junior-level status