Return to search
Marketing
Description: Orientation to basic marketing concepts and practices. Topics include the impact of external forces on marketing decisions; marketing strategies; marketing aspects of business ethics and social responsibility; and global marketing. Letter grade only.
Units: 3
Sections offered: Spring 2024 Summer 2024 Fall 2024
Prerequisite: Business Professional Program (BPP) Milestone
Marketing
Term : Spring 2024
Catalog Year : 2023-2024
MKT 333 - Introduction To Marketing
Description: Orientation to basic marketing concepts and practices. Topics include the impact of external forces on marketing decisions; marketing strategies; marketing aspects of business ethics and social responsibility; and global marketing. Letter grade only.
Units: 3
Sections offered: Spring 2024 Summer 2024 Fall 2024
Prerequisite: Business Professional Program (BPP) Milestone