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Marketing
Description: Orientation to basic marketing concepts and practices. Topics include the impact of external forces on marketing decisions; segmentation, targeting, and positioning; marketing strategies across the marketing mix; and the role of marketing in social and environmental progress. Letter grade only.
Units: 3
Sections offered: Spring 2024 Summer 2024 Fall 2024
Prerequisite: Business Professional Program Milestone or Business Analytics Milestone
Marketing
Term : Fall 2024
Catalog Year : 2024-2025
MKT 333 - Introduction To Marketing
Description: Orientation to basic marketing concepts and practices. Topics include the impact of external forces on marketing decisions; segmentation, targeting, and positioning; marketing strategies across the marketing mix; and the role of marketing in social and environmental progress. Letter grade only.
Units: 3
Sections offered: Spring 2024 Summer 2024 Fall 2024
Prerequisite: Business Professional Program Milestone or Business Analytics Milestone