Marketing
MKT 333 - Introduction To Marketing
Description: Orientation to basic marketing concepts and practices. Topics include the impact of external forces on marketing decisions; segmentation, targeting, and positioning; marketing strategies across the marketing mix; and the role of marketing in social and environmental progress. Letter grade only.
Units:
3
Sections offered:
Summer 2024
Fall 2024
Requirement Designation:
Prerequisite: Business Professional Program Milestone or Business Analytics Milestone