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Marketing
Description: Behavioral concepts for examining customer behavior. Consumer decision processes, individual differences, and external influences that affect behavior and marketing practices. Relationship building and customer satisfaction to enhance customer retention. Letter grade only.
Units: 3
Sections offered: Spring 2024 Summer 2024 Fall 2024
Prerequisite: MKT 333 and Business Professional Program
Marketing
Term : Summer 2013
Catalog Year : 2012-2013
MKT 334 - Consumer Behavior And Satisfaction
Description: Behavioral concepts for examining customer behavior. Consumer decision processes, individual differences, and external influences that affect behavior and marketing practices. Relationship building and customer satisfaction to enhance customer retention. Letter grade only.
Units: 3
Sections offered: Spring 2024 Summer 2024 Fall 2024
Prerequisite: MKT 333 and Business Professional Program