Marketing
Term : Summer 2016
Catalog Year : 2015-2016

MKT 334 - Consumer Behavior And Satisfaction

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Description: Behavioral concepts for examining customer behavior. Consumer decision processes, individual differences, and external influences that affect behavior and marketing practices. Relationship building and customer satisfaction to enhance customer retention. Letter grade only.

Units: 3

Sections offered: Spring 2019 Summer 2019 Fall 2019 Winter 2019 Spring 2020

Prerequisite: MKT 333 and Business Professional Program