Term : Summer 2017
Catalog Year : 2016-2017

MKT 334 - Consumer Behavior And Satisfaction

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Description: Behavioral concepts for examining customer behavior. Consumer decision processes, individual differences, and external influences that affect behavior and marketing practices. Relationship building and customer satisfaction to enhance customer retention. Letter grade only.

Units: 3

Sections offered: Summer 2017 Fall 2017

Prerequisite: MKT 333 and Business Professional Program