Marketing
Term : Spring 2018
Catalog Year : 2017-2018

MKT 334 - Consumer Behavior And Satisfaction

Return to search

Description: Behavioral concepts for examining customer behavior. Consumer decision processes, individual differences, and external influences that affect behavior and marketing practices. Relationship building and customer satisfaction to enhance customer retention. Letter grade only.

Units: 3

Sections offered: Spring 2018 Summer 2018 Fall 2018 Winter 2018 Spring 2019

Prerequisite: For business majors: MKT 333 and Business Professional Program (BPP). For non-business majors: (Marketing Certificate or Hospitality Marketing and Sales Certificate) MKT 333 and junior-level status