Description: Behavioral concepts for examining customer behavior. Consumer decision processes, individual differences, and external influences that affect behavior and marketing practices. Relationship building and customer satisfaction to enhance customer retention. Letter grade only.
Sections offered: Spring 2021 Summer 2021 Fall 2021
Prerequisite: For business majors: MKT 333 and Business Professional Program (BPP). For non-business majors: (Marketing Certificate or Hospitality Marketing and Sales Certificate) MKT 333 and junior-level status