Return to search
Marketing
Description: Behavioral concepts for examining customer behavior. Consumer decision processes, individual differences, and external influences that affect behavior and marketing practices. Relationship building and customer satisfaction to enhance customer retention. Letter grade only.
Units: 3
Sections offered: Spring 2024 Summer 2024 Fall 2024
Prerequisite: (MKT 303, MKT 333, or HA 365) with a grade of C or better
Marketing
Term : Summer 2023
Catalog Year : 2022-2023
MKT 334 - Consumer Behavior And Satisfaction
Description: Behavioral concepts for examining customer behavior. Consumer decision processes, individual differences, and external influences that affect behavior and marketing practices. Relationship building and customer satisfaction to enhance customer retention. Letter grade only.
Units: 3
Sections offered: Spring 2024 Summer 2024 Fall 2024
Prerequisite: (MKT 303, MKT 333, or HA 365) with a grade of C or better