Marketing
MKT 334 - Consumer Behavior And Satisfaction
Description: Behavioral concepts for examining customer behavior. Consumer decision processes, individual differences, and external influences that affect behavior and marketing practices. Relationship building and customer satisfaction to enhance customer retention. Letter grade only.
Units:
3
Sections offered:
Summer 2024
Fall 2024
Requirement Designation:
Prerequisite: (MKT 303, MKT 333, or HA 365) with a grade of C or better