Marketing
Term : Fall 2017
Catalog Year : 2017-2018

MKT 337 - Professional Selling

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Description: Practical application of selling skills and techniques, interpersonal communication skills, and long-term business relationship development. Identification of key factors for organizing, training, and motivating the sales force. Letter grade only.

Units: 3

Sections offered: Fall 2017 Spring 2018 Summer 2018

Prerequisite: For business majors: MKT 333 and Business Professional Program (BPP). For non-business majors: (Marketing Certificate or Hospitality Marketing and Sales Certificate) MKT 333 and junior-level status