Description: Practical application of selling skills and techniques, interpersonal communication skills, and long-term business relationship development. Identification of key factors for organizing, training, and motivating the sales force. Letter grade only.
Sections offered: Spring 2018 Summer 2018
Prerequisite: For business majors: MKT 333 and Business Professional Program (BPP). For non-business majors: (Marketing Certificate or Hospitality Marketing and Sales Certificate) MKT 333 and junior-level status