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Marketing
Description: Evaluation of alternative methods for product and service distribution. Creation of relationships among organizations, integration of the supply chain to gain competitive advantage, behavioral issues among firms, logistics and transportation issues. Letter grade only.
Units: 3
No sections currently offered.
Prerequisite: MKT 333 and Business Professional Program
Marketing
Term : Summer 2014
Catalog Year : 2013-2014
MKT 430 - Marketing Channels And Supply Chain Management
Description: Evaluation of alternative methods for product and service distribution. Creation of relationships among organizations, integration of the supply chain to gain competitive advantage, behavioral issues among firms, logistics and transportation issues. Letter grade only.
Units: 3
No sections currently offered.
Prerequisite: MKT 333 and Business Professional Program