Term : Summer 2015
Catalog Year : 2014-2015

MKT 430 - Marketing Channels And Supply Chain Management

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Description: Evaluation of alternative methods for product and service distribution. Creation of relationships among organizations, integration of the supply chain to gain competitive advantage, behavioral issues among firms, logistics and transportation issues. Letter grade only.

Units: 3

No sections currently offered.

Prerequisite: MKT 333 and Business Professional Program