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Marketing
Description: Understanding issues facing businesses marketing service products. Identification of the unique difference in marketing strategies for tangible and intangible products. Evaluation of service quality, service encounters, and relationship development with customers through marketing activities and technology. Letter grade only.
Units: 3
No sections currently offered.
Prerequisite: (MKT 334 or MKT 430) and Business Professional Program
Marketing
Term : Summer 2014
Catalog Year : 2013-2014
MKT 436 - Services Marketing
Description: Understanding issues facing businesses marketing service products. Identification of the unique difference in marketing strategies for tangible and intangible products. Evaluation of service quality, service encounters, and relationship development with customers through marketing activities and technology. Letter grade only.
Units: 3
No sections currently offered.
Prerequisite: (MKT 334 or MKT 430) and Business Professional Program