Term : Summer 2015
Catalog Year : 2014-2015

MKT 436 - Services Marketing

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Description: Understanding issues facing businesses marketing service products. Identification of the unique difference in marketing strategies for tangible and intangible products. Evaluation of service quality, service encounters, and relationship development with customers through marketing activities and technology. Letter grade only.

Units: 3

Sections offered: Fall 2019

Prerequisite: (MKT 334 or MKT 430) and Business Professional Program