Term : Summer 2016
Catalog Year : 2015-2016

MKT 436 - Marketing For Service Organizations

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Description: Understanding issues facing businesses marketing service products. Identification of the unique difference in marketing strategies for tangible and intangible products. Evaluation of service quality, service encounters, and relationship development with customers through marketing activities and technology. Letter grade only.

Units: 3

Sections offered: Fall 2019

Prerequisite: (MKT 334 or MKT 348) and Business Professional Program