Description: Understanding issues facing businesses marketing service products. Identification of the unique difference in marketing strategies for tangible and intangible products. Evaluation of service quality, service encounters, and relationship development with customers through marketing activities and technology. Letter grade only.
Sections offered: Fall 2017
For business majors: MKT 333, (MKT 334 or MKT 348) and Business Professional Program (BPP). For non-business majors: (Marketing Certificate or Hospitality Marketing and Sales Certificate), (MKT 334 or MKT 338) and senior-level status