Academic Catalog

Marketing
Term : Fall 2020
Catalog Year : 2020-2021

MKT 436 - Marketing For Service Organizations

Description: Understanding issues facing businesses marketing service products. Identification of the unique difference in marketing strategies for tangible and intangible products. Evaluation of service quality, service encounters, and relationship development with customers through marketing activities and technology. Letter grade only. Units: 3 Sections offered: Fall 2020 Prerequisite: Business majors: MKT 334, MKT 348, and Business Professional Program (BPP); Non-business majors: MKT 334, MKT 348, (Marketing Certificate or Hospitality Marketing and Sales Certificate), and junior-level status

Description: Understanding issues facing businesses marketing service products. Identification of the unique difference in marketing strategies for tangible and intangible products. Evaluation of service quality, service encounters, and relationship development with customers through marketing activities and technology. Letter grade only.

Units: 3

Sections offered: Fall 2020

Prerequisite: Business majors: MKT 334, MKT 348, and Business Professional Program (BPP); Non-business majors: MKT 334, MKT 348, (Marketing Certificate or Hospitality Marketing and Sales Certificate), and junior-level status