Description: Understanding issues facing businesses marketing service products. Identification of the unique difference in marketing strategies for tangible and intangible products. Evaluation of service quality, service encounters, and relationship development with customers through marketing activities and technology. Letter grade only.
Sections offered: Fall 2020
Prerequisite: Business majors: MKT 334, MKT 348, and Business Professional Program (BPP); Non-business majors: MKT 334, MKT 348, (Marketing Certificate or Hospitality Marketing and Sales Certificate), and junior-level status