Term : Spring 2021
Catalog Year : 2020-2021

MKT 437 - Sales Management

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Description: Familiarize students with the concepts, theory and practice of sales force management. Relate the role of sales force management with marketing management and organizational relationships within other functions of the firm. Application of sales management techniques, including leading, training, motivating and evaluating the sales force. Identify managerial and technological advancements of contemporary sales management. Letter grade only.

Units: 3

Sections offered: Spring 2021 Fall 2021

Prerequisite: For business majors: MKT 333, MKT 337, and Business Professional Program (BPP). For non-business majors: Marketing Certificate, MKT 333, MKT 337 and senior-level status