Return to search
Marketing
Description: Integrated marketing communication framework for evaluating creative concepts and promotional activities. Discussion and evaluation of advertising, sales promotion, public relations, publicity, packaging and direct marketing. Letter grade only.
Units: 3
Sections offered: Spring 2024 Fall 2024
Prerequisite: MKT 334 and Business Professional Program
Marketing
Term : Summer 2015
Catalog Year : 2014-2015
MKT 438 - Integrated Marketing Communications Strategy
Description: Integrated marketing communication framework for evaluating creative concepts and promotional activities. Discussion and evaluation of advertising, sales promotion, public relations, publicity, packaging and direct marketing. Letter grade only.
Units: 3
Sections offered: Spring 2024 Fall 2024
Prerequisite: MKT 334 and Business Professional Program