Marketing
Term : Summer 2016
Catalog Year : 2015-2016

MKT 348 - Integrated Marketing Communications Strategy

Return to search

Description: Integrated marketing communication framework for evaluating creative concepts and promotional activities. Discussion and evaluation of advertising, sales promotion, public relations, publicity, packaging and direct marketing. Letter grade only.

Units: 3

Sections offered: Summer 2019 Fall 2019 Spring 2020

Prerequisite: MKT 334 and Business Professional Program