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Marketing
Description: Integrated marketing communication framework for evaluating creative concepts and promotional activities. Discussion and evaluation of advertising, sales promotion, public relations, publicity, packaging and direct marketing. Letter grade only.
Units: 3
Sections offered: Spring 2024 Fall 2024
Prerequisite: For business majors: MKT 333 and Business Professional Program (BPP) For non-business majors: Marketing Certificate, MKT 333, and junior-level status
Marketing
Term : Summer 2019
Catalog Year : 2018-2019
MKT 348 - Integrated Marketing Communications Strategy
Description: Integrated marketing communication framework for evaluating creative concepts and promotional activities. Discussion and evaluation of advertising, sales promotion, public relations, publicity, packaging and direct marketing. Letter grade only.
Units: 3
Sections offered: Spring 2024 Fall 2024
Prerequisite: For business majors: MKT 333 and Business Professional Program (BPP) For non-business majors: Marketing Certificate, MKT 333, and junior-level status