Description: Integrated marketing communication framework for evaluating creative concepts and promotional activities. Discussion and evaluation of advertising, sales promotion, public relations, publicity, packaging and direct marketing. Letter grade only.
Sections offered: Fall 2018 Spring 2019 Summer 2019
Prerequisite: For business majors: MKT 333 and Business Professional Program (BPP). For non-business majors: Marketing Certificate, MKT 333, and junior-level status