Marketing
MKT 348 - Integrated Marketing Communications Strategy
Description: Integrated marketing communication framework for evaluating creative concepts and promotional activities. Discussion and evaluation of advertising, sales promotion, public relations, publicity, packaging and direct marketing. Letter grade only.
Units:
3
Sections offered:
Spring 2024
Fall 2024
Requirement Designation:
Prerequisite:
For business majors: MKT 333 and Business Professional Program (BPP)
For non-business majors: Marketing Certificate, MKT 333, and junior-level status