Description: Integrated marketing communication framework for evaluating creative concepts and promotional activities. Discussion and evaluation of advertising, sales promotion, public relations, publicity, packaging and direct marketing. Letter grade only.
Sections offered: Fall 2020 Spring 2021 Summer 2021
Prerequisite: For business majors: MKT 333 and Business Professional Program (BPP) For non-business majors: Marketing Certificate, MKT 333, and junior-level status