Term : Spring 2021
Catalog Year : 2020-2021

MKT 348 - Integrated Marketing Communications Strategy

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Description: Integrated marketing communication framework for evaluating creative concepts and promotional activities. Discussion and evaluation of advertising, sales promotion, public relations, publicity, packaging and direct marketing. Letter grade only.

Units: 3

Sections offered: Spring 2021 Summer 2021 Fall 2021

Prerequisite: For business majors: MKT 333 and Business Professional Program (BPP) For non-business majors: Marketing Certificate, MKT 333, and junior-level status