Return to search
Marketing
Description: Integrated marketing communication framework for evaluating creative concepts and promotional activities. Discussion and evaluation of advertising, sales promotion, public relations, publicity, packaging and direct marketing. Letter grade only.
Units: 3
Sections offered: Spring 2024 Fall 2024
Prerequisite: For business majors: MKT 333 and Business Professional Program (BPP) For non-business majors: Marketing Certificate, MKT 333, and junior-level status
Marketing
Term : Summer 2022
Catalog Year : 2021-2022
MKT 348 - Integrated Marketing Communications Strategy
Description: Integrated marketing communication framework for evaluating creative concepts and promotional activities. Discussion and evaluation of advertising, sales promotion, public relations, publicity, packaging and direct marketing. Letter grade only.
Units: 3
Sections offered: Spring 2024 Fall 2024
Prerequisite: For business majors: MKT 333 and Business Professional Program (BPP) For non-business majors: Marketing Certificate, MKT 333, and junior-level status