Return to search
Marketing
Description: Integrated marketing communication framework for evaluating creative concepts and promotional activities. Discussion and evaluation of advertising, sales promotion, public relations, publicity, packaging and direct marketing. Letter grade only.
Units: 3
Sections offered: Spring 2024 Fall 2024
Prerequisite: (MKT 303, MKT 333, or HA 365) with a grade of C or better
Marketing
Term : Spring 2024
Catalog Year : 2023-2024
MKT 348 - Integrated Marketing Communications Strategy
Description: Integrated marketing communication framework for evaluating creative concepts and promotional activities. Discussion and evaluation of advertising, sales promotion, public relations, publicity, packaging and direct marketing. Letter grade only.
Units: 3
Sections offered: Spring 2024 Fall 2024
Prerequisite: (MKT 303, MKT 333, or HA 365) with a grade of C or better