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Marketing
Description: This course examines communication strategy in brand marketing and demand marketing. Topics include brand positioning to build awareness, consumer decision-making processes, brand funnels, messaging and campaign development, and optimization approaches such as A/B testing. Students learn to coordinate across all communication channels to meet the marketing objectives of the firm. Letter grade only.
Units: 3
Sections offered: Spring 2024 Fall 2024
Prerequisite: (MKT 303, MKT 333, or HA 365) with a grade of C or better
Marketing
Term : Fall 2024
Catalog Year : 2024-2025
MKT 348 - Marketing Communication Strategy
Description: This course examines communication strategy in brand marketing and demand marketing. Topics include brand positioning to build awareness, consumer decision-making processes, brand funnels, messaging and campaign development, and optimization approaches such as A/B testing. Students learn to coordinate across all communication channels to meet the marketing objectives of the firm. Letter grade only.
Units: 3
Sections offered: Spring 2024 Fall 2024
Prerequisite: (MKT 303, MKT 333, or HA 365) with a grade of C or better