Term : Summer 2017
Catalog Year : 2016-2017

MKT 439 - Marketing Research

Return to search

Description: Conceptual and practical considerations in conducting and using marketing research in decision making. Topics include problem definition, questionnaire design, data collection, sampling, data analysis, and use of scanner data.

Units: 3

Sections offered: Spring 2018 Fall 2018 Spring 2019

Prerequisite: MKT 333 and Business Professional Program