Term : Spring 2019
Catalog Year : 2018-2019

MKT 439 - Marketing Research

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Description: Conceptual and practical considerations in conducting and using marketing research in decision making. Topics include problem definition, questionnaire design, data collection, sampling, data analysis, and use of scanner data.

Units: 3

Sections offered: Spring 2019 Fall 2019 Spring 2020

Prerequisite: MKT 333, MKT 334, and Business Professional Program (BPP)