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Marketing
Description: Conceptual and practical considerations in conducting and using marketing research in decision making. Topics include problem definition, questionnaire design, data collection, sampling, data analysis, and use of scanner data.
Units: 3
Sections offered: Spring 2024 Fall 2024
Prerequisite: MKT 333, MKT 334, and Business Professional Program (BPP)
Marketing
Term : Summer 2019
Catalog Year : 2018-2019
MKT 439 - Marketing Research
Description: Conceptual and practical considerations in conducting and using marketing research in decision making. Topics include problem definition, questionnaire design, data collection, sampling, data analysis, and use of scanner data.
Units: 3
Sections offered: Spring 2024 Fall 2024
Prerequisite: MKT 333, MKT 334, and Business Professional Program (BPP)