Marketing
MKT 439 - Marketing Research
Description: Conceptual and practical considerations in conducting and using marketing research in decision making. Topics include problem definition, questionnaire design, data collection, sampling, data analysis, and use of scanner data.
Units:
3
Sections offered:
Fall 2024
Requirement Designation:
Prerequisite: MKT 334 with a grade of C or better; Business Professional Program (BPP)