Description: Provides students with e-marketing strategies being used in today's business environment. Explores use of the internet and related digital technologies to address marketing needs of organizations and consumers and to manage customer relationships. Key areas include e-mail marketing; viral marketing; attributes of a good website and website marketing goals; website promotion/search engine positioning/ranking, and key internet technologies/terminologies/acronyms. Letter grade only. Course fee required.
Sections offered: Spring 2018
Prerequisite: For business majors: MKT 333, ISM 120, and Business Professional Program (BPP). For non-business majors: Marketing Certificate, MKT 333, ISM 120 and senior-level status