Term : Spring 2017
Catalog Year : 2016-2017

MKT 480 - International Marketing

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Description: Marketing opportunities and strategies for multinational organizations. Special attention given to planning and implementing marketing mix variables in international settings. Letter grade only.

Units: 3

Sections offered: Spring 2017 Summer 2017 Fall 2017

Prerequisite: ECO 285 and MKT 333 and Business Professional Program