Marketing
MKT 480 - International Marketing
Description: Marketing opportunities and strategies for multinational organizations. Special attention given to planning and implementing marketing mix variables in international settings. Letter grade only.
Units:
3
Sections offered:
Spring 2024
Summer 2024
Fall 2024
Requirement Designation:
Prerequisite: For business majors: MKT 333 and Business Professional Program (BPP). For non-business majors: Marketing Certificate, MKT 333, ECO 285 and junior-level status