Marketing
Term : Summer 2020
Catalog Year : 2019-2020

MKT 480 - International Marketing

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Description: Marketing opportunities and strategies for multinational organizations. Special attention given to planning and implementing marketing mix variables in international settings. Letter grade only.

Units: 3

Sections offered: Fall 2020 Spring 2021

Prerequisite: For business majors: MKT 333 and Business Professional Program (BPP). For non-business majors: Marketing Certificate, MKT 333, ECO 285 and junior-level status