Academic Catalog
Marketing
Term : Spring 2021
Catalog Year : 2020-2021
MKT 480 - International Marketing
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Description: Marketing opportunities and strategies for multinational organizations. Special attention given to planning and implementing marketing mix variables in international settings. Letter grade only. Units: 3 Sections offered: Spring 2021 Summer 2021 Fall 2021 Prerequisite: For business majors: MKT 333 and Business Professional Program (BPP). For non-business majors: Marketing Certificate, MKT 333, ECO 285 and junior-level status |