Marketing
Term : Summer 2021
Catalog Year : 2020-2021

MKT 480 - International Marketing

Return to search

Description: Marketing opportunities and strategies for multinational organizations. Special attention given to planning and implementing marketing mix variables in international settings. Letter grade only.

Units: 3

Sections offered: Fall 2021 Spring 2022 Summer 2022

Prerequisite: For business majors: MKT 333 and Business Professional Program (BPP). For non-business majors: Marketing Certificate, MKT 333, ECO 285 and junior-level status