Return to search

Marketing
Term : Summer 2023
Catalog Year : 2022-2023

MKT 480 - International Marketing


Description: Marketing opportunities and strategies for multinational organizations. Special attention given to planning and implementing marketing mix variables in international settings. Letter grade only.

Units: 3

Sections offered: Spring 2024 Summer 2024 Fall 2024

Prerequisite: (MKT 303, MKT 333, or HA 365) with a grade of C or better